Sunday, March 31, 2013

Packaging & Presentation

I love it when I buy something for myself and it arrives thoughtfully packaged. I love opening a box and feeling like my order was given individual attention. It makes me feel special and appreciated; like I'm receiving a gift. I wanted to create this kind of experience for my customers from day one and went through a lot of trial and error until I perfected it.

The very first Nonesuch Doll I ever sold went out into the world in a zip-lock sandwich bag with a home printed header card stapled to the top. I quickly moved on to handmade hang tags and colorful tissue paper. This worked out well for awhile, but I was still having trouble getting the attention of my intended demographic; adults who collect cute designer toys and figures. I had to step it up a notch.

I ended up buying a small batch of clear vinyl boxes and experimenting with them until I came up with this:

Using scrapbook paper and home printed certificates of authenticity, I was finally able to present my designer plush in a professional manner. This packaging became a staple of my branding image for over three years.

At the beginning of this year, I decided to step it up again. I was having trouble getting the vinyl boxes and decided that I wanted to move on to a more Eco-friendly option. I tried a few different paper board boxes, but nothing felt special enough. I eventually decided that if I wanted to create the exact vision I had for my packaging, I would need to have it custom made. I got some quotes, crunched the numbers, and ran a Kickstarter campaign to raise money for custom made boxes and letterpressed COAs. The result was this:

The vinyl box cannot compare to the loveliness of this box and COA. I'm not sure I could present my designer plush any more professionally than this. I know I would be excited to get this in the mail!

There's no need to get as fancy as I did, but being thoughtful about your presentation and packaging can make all the difference when it comes to creating a special experience for your customers. At the very least, include a handwritten thank you note. If you want to get a little more creative without breaking the bank, get some plain boxes and head over to your local craft or scrapbook store for embellishments. Print up some stickers or get a custom rubber stamp of your logo. Make it something you would be excited to open and your customer will be excited, too!

1 comment:

zfla said...

you are the full package. . . .

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