His name is Bob.
And although he may be red, and have horns and a tail, he is a rather bemused and perhaps slightly confused demonic creature.
In fact, his taste in music isn't always that great, especially when he waxes nostalgic for 90's rock.
Poor, poor misunderstood Bob.
(Bob and I would like to thank Nut Boy, aka the youngest squirreling, for producing this world premiere video)